AI fake lead filter for business: Google Ads and Yandex Direct
Your ads learn from whoever you show them
The filter removes fake enquiries before they reach your ad reports. Google Ads and Yandex Direct go looking for real clients, not bots.
The problem
You pay for every lead. The ad system sees a "lead" and goes looking for more people like it. If that lead came from a bot or a stranger with a made-up email, the ads diligently find you more bots. The budget is spent, your team calls dead numbers, and the report still looks fine.
What we do
- Every enquiry is checked: does the email exist, is the phone number real.
- Fake enquiries are flagged and are not reported to the ad system as a success.
- Real enquiries go to your team and your CRM as usual.
- Once a week: a summary of how many enquiries arrived, how many were filtered out and why.
Results in numbers
- Our measurement, 3 November 2026: under the old check, 4 of the 5 leads we had paid our ads for turned out to be fake. The filter has been running for us since 3 November.
- Your own numbers (share of fake leads, cost of a real lead) are measured during the pilot.
Who it is for
Anyone paying for leads in Google Ads or Yandex Direct: services, clinics, real estate, education, B2B.
How the pilot works
- A free 30-minute call: which forms, which ads, what currently counts as a lead.
- Scope in writing: which forms we check, which signals, which numbers we compare.
- Setting up the filter on your forms.
- A run on your past and new enquiries.
- A before-and-after report: how many leads were fake, what a real lead cost.
- You decide: keep it, refine it or stop.
Price
- Pilot: 600 €. 50% at the start, 50% after the report.
- Ongoing service after the pilot: price after we review your task.
FAQ
Could the filter block a real client?
It does not delete doubtful enquiries, it flags them for your team. The share of such flags is in the pilot report.
Do you need access to our ad account?
For the pilot, access to your forms and enquiries is enough. You or your agency make the ad changes; we show what to change.
Why not just use a captcha?
A captcha gets in the way of real clients too. The filter works after the form is sent and adds no extra steps for the visitor.
Send us last month's enquiries and we will show you how many were real.
Write to ai@delta-solution.pro or on Telegram: t.me/santnickol
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